An Industry/Academic Perspective on Customer Success Management
Author:
Affiliation:
1. Culverhouse College of Business, University of Alabama, Tuscaloosa, AL, USA
2. Miller College of Business, Ball State University, Muncie, IN, USA
3. Gainsight, San Mateo, CA, USA
4. Customer Success, GE Digital, Charlottesville, VA, USA
Publisher
SAGE Publications
Subject
Organizational Behavior and Human Resource Management,Sociology and Political Science,Information Systems
Link
http://journals.sagepub.com/doi/pdf/10.1177/1094670519896422
Reference9 articles.
1. Design Rules
2. Relationship Marketing of Services--Growing Interest, Emerging Perspectives
3. Modularity and Innovation in Complex Systems
4. Is There a Dark Side of Ambidexterity? Implications of Dueling Sales and Service Orientations
5. Understanding Relationship Marketing Outcomes
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