Comparing and contrasting customer success management and relationship marketing-Reference-Cited by-同舟云学术

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Comparing and contrasting customer success management and relationship marketing

Published:2024-05-30 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Madruga Roberto P.¹^ORCID,Hilton Bryson²,Hochstein Bryan³^ORCID,Navarro Leonardo Luiz Lima¹^ORCID,Silva Édison Renato¹^ORCID,Haddad Assed N.¹^ORCID

Affiliation:

1. COPPE/Production Engineering Program, UFRJ - Federal University of Rio de Janeiro, Rio de Janeiro, Brazil

2. University of Texas at San Antonio, San Antonio, Texas, USA

3. Culverhouse College of Business, University of Alabama, Tuscaloosa, Alabama, USA

Funder

CNPq (Brazilian National Council for Scientific and Technological Development) and CNE

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2362811

Reference78 articles.

1. Relationship Marketing in Healthcare: A Literature review Analysis of Past, Present & Future in Private Hospitals

2. What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs

3. The Marketing Book

4. Internal networks for internal marketing

5. Relationship Marketing results: proposition of a cognitive mapping model

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