1. Innovation, Technology Entrepreneurship & Marketing (ITEM) Group, Eindhoven University of Technology, Eindhoven, the Netherlands
2. Eindhoven Artificial Intelligence Systems Institute (EAISI), Eindhoven University of Technology, Eindhoven, the Netherlands
3. Department of Marketing and Market Research, University of Zaragoza, Faculty of Economy and Business, Zaragoza, Spain
4. Department of Marketing and Market Research, University of Zaragoza, Faculty of Business and Public Management, Huesca, Spain