Impact of Sustainable Tourism on Tourist’s Satisfaction: Evidence from India

Abstract

The tourism business is the most effective means to strengthen the economic and financial stability of a country. In a developing country like India this business acts as the backbone to improve the level of happiness of its residents. Sustainable tourism provides equal opportunity to every stakeholder to contribute their part in the development of the society as well as the site. The main purpose of the study was to explore the four dimensions of sustainable tourism, which involve “economic sustainability, environmental sustainability, sociocultural sustainability, and institutional sustainability,” and to study their impact on tourist’s satisfaction. This study involves a survey conducted on tourists visiting selected travel destinations from various states in India. The travel destinations selected for the study involved 26 destinations from 8 states of India. The results suggested a positive relationship of three (environmental, sociocultural, and institutional) sustainability dimensions on tourist’s satisfaction. Findings indicate that the dimensions of environment, sociocultural, and institutional sustainability are important for tourist’s satisfaction and should be included for a holistic approach to planning and monitoring sustainable tourism development.