Abstract
The research is to explore the gaps in the challenges of managing sustainable coastal tourism in Sawarna beach of Banten, Indonesia. This study uses exploratory research qualitatively and quantitatively, interaction with a number of respondents using consistency with the analysis of the content of the concept. The respondents are stakeholders involved in the management, marketing and Programme activities of regional tourism agencies. The results of the study show that it is important to update or adapt coastal tourism management policies in order to achieve this goal. The objectives of both the local government and the Ministry of Tourism may be achieved by synchronizing and collaborating between stakeholders, the challenges of coastal management can be addressed through the realization of sustainable and ecologically based coastal tourism destinations.
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