Understanding Social Marketing and Well-being: A Review of Selective Databases

Author:

Bhat Suhail Ahmad1,Darzi Mushtaq Ahmad2,Hakim Iqbal Ahmad3

Affiliation:

1. Suhail Ahmad Bhat is a faculty at the Department of Management Studies, University of Kashmir, Srinagar. His research interests include CRM, e-marketing, green marketing, social marketing, sustainable development, and different facets of CRM in the service industry. He has published papers in national and international journals such as International Journal of Bank Marketing, Vikalpa, Decision, Global Knowledge, Memory and Communication, Vision, International Journal of Tourism Cities, FIIB Business...

2. Mushtaq Ahmad Darzi is a Professor and Head in the Department of Management Studies, University of Kashmir, Srinagar. His research areas include business financial management, portfolio management, accounts, social marketing, e-retailing, and CRM.

3. Iqbal Ahmad Hakim is a Professor in the Department of Management Studies, University of Kashmir, Srinagar. His area of research includes marketing, agri-business financing, supply chain management, social marketing, CRM, retailing, etc.

Publisher

SAGE Publications

Subject

General Business, Management and Accounting,General Decision Sciences

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