Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms-Reference-Cited by-同舟云学术

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Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms

Published:1997-01 Issue:2 Volume:6 Page:189-196
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Andreasen Alan R.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference17 articles.

1. Presidential address: A social marketing research agenda for consumer behavior researchers;Andreasen,1992

2. Social marketing: Definition and domain;Andreasen;Journal of Marketing and Public Policy,1994

3. Marketing social change;Andreasen,1995

4. Trying to consume;Bagozzi;Journal of Consumer Research,1990

5. Gift-giving behavior;Belk,1979

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