The Relevance of Media Studies Education to Industry: Insights From the Leading Media Schools of Pakistan

Abstract

This study provides valuable data comprising analysis of existing practices in the sampled media departments of the leading private and public sector universities of Karachi in the context of Wheeler’s conceptual model. The research looked into the aims and objectives, the curriculum, the faculty, and industry linkages of the media programs under study. For this purpose, four universities of Karachi where media programs were being offered were taken for the study. The data were collected through the analyses of the available documents open to the public and interviews of relevant heads of departments besides review of the relevant literature. The data were triangulated and themes were extracted that pointed toward the many areas in media education in Pakistan which require improvements.