Abstract
This paper reviews common advertising claims by egg freezing companies
and evaluates the medical evidence behind those claims. It then surveys
legal standards for truth in advertising, including FTC and FDA regulations
and the First Amendment right to free speech. Professional standards for
medical advertising, such as guidelines published by the American Society
for Reproductive Medicine (ASRM), the American College of Obstetricians and
Gynecologists (ACOG), and the American Medical Association (AMA), are also
summarized. A number of claims, many of which relate to the targeting of
younger women for eOC, are found to breach legal and ethical standards for
truth in advertising. The ethical implications of misleading advertising
claims are also discussed, and the central narrative woven by OC ads — that
egg freezing is empowering to women — is examined. The paper concludes that
a more balanced approach to the risks and benefits of OC is necessary to
truly respect women's autonomy. Moreover, justice requires us to look beyond
a medical procedure accessible only to a minority of women in order to
address inequities in the workplace.
Publisher
Cambridge University Press (CUP)
Subject
Health Policy,General Medicine,Issues, ethics and legal aspects
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5. 16. See Regensdorf, supra note
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