Visual Literacy and Science Communication

Abstract

Images of science are evident throughout the media, with new technologies playing an important role in allowing the creation of science representation by communication practitioners, scientists, and the public. The role of visual literacy as a key ingredient in the effective communication of science among expert and lay audiences is explored, and a framework for addressing visual literacy is suggested. Visual literacy is defined in this context as a holistic construct that includes visual thinking, visual learning, and visual communication.