Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence-Reference-Cited by-同舟云学术

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Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

Published:1997-06-01 Issue:3 Volume:25 Page:229-241
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Sirgy M. J.,Grewal D.,Mangleburg T. F.,Park J.-O.,Chon K.-S.,Claiborne C. B.,Johar J. S.,Berkman H.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070397253004

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