How Transfer Behavior Impacts Consumer Perceptions and Intentions Toward College Athletes Who Pursue Name, Image, and/or Likeness Activities
Author:
Affiliation:
1. Department of Marketing, Wichita State University, Wichita, KS, USA
2. Department of Economics, Wichita State University, Wichita, KS, USA
Abstract
Publisher
Human Kinetics
Link
https://journals.humankinetics.com/downloadpdf/journals/jsm/38/5/article-p365.xml
Reference68 articles.
1. Why NIL has been good for college sports. . .and the hurdles that remain;Bilas, J.,2022
2. Transitioning from athlete to entrepreneur: An entrepreneurial identity perspective;Boyd, D.E.,2021
3. Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising;Burton, R.,2000
4. Is the transfer portal + NIL hurting more schools than it is helping?;Callihan, S.,2022
5. Human brands in sport: Athlete brand personality and identification;Carlson, B.D.,2013
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