Exploring the Curious Demand for Athletes With Controversial Images: A Review of Anti-Hero Product Endorsement Advertising-Reference-Cited by-同舟云学术

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Exploring the Curious Demand for Athletes With Controversial Images: A Review of Anti-Hero Product Endorsement Advertising

Published:2001-01 Issue:4 Volume:2 Page:44-59
ISSN:1464-6668
Container-title:International Journal of Sports Marketing and Sponsorship
language:en
Short-container-title:International Journal of Sports Marketing and Sponsorship

Author:

Burton Rick,John Farrelly Francis,Quester Pascale G.

Publisher

Emerald

Subject

Marketing,Finance,Business and International Management

Reference51 articles.

1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis

2. Bamberger, M. (2000), "Mining Woods for gold". Sports Illustrated, September 25, 93 (12), p.27.

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2. Sympathy or shock: how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands;Journal of Product & Brand Management;2023-10-10

3. Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding;Frontiers in Psychology;2020-08-11

4. Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors;Psychology & Marketing;2014-10-09

5. Sports celebrity endorsements in retail products advertising;International Journal of Retail & Distribution Management;2009-03-27

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