The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs-Reference-Cited by-同舟云学术

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The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

Published:1999-01-01 Issue:1 Volume:27 Page:50-57
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Baker T. L.,Simpson P. M.,Siguaw J. A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070399271004

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