The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction-Reference-Cited by-同舟云学术

The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction

Published:2024-01-02 Issue:1 Volume:31 Page:27-42
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

van der Merwe Michelle Caroline¹^ORCID,Mostert Pierre¹^ORCID,Ndoro Tinashe¹^ORCID,Svensson Göran²,Chuchu Tinashe¹

Affiliation:

1. Department of Marketing Management, University of Pretoria, Pretoria, South Africa

2. Department of Marketing Management, College of Business and Economics, Kristiania University College, Oslo, Norway

Funder

funding associated

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2315347

Reference55 articles.

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2. Appui au Développement Autonome (ADA). 2018. Small and growing businesses in Africa: Profiles successes and challenges. Accessed July 27 2020. https://www.marketlinks.org/resources/small-and-growing-businesses-africa-their-profiles-successes-and-challenges.

3. The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

4. FinTech’s rapid growth and its effect on the banking sector

5. Internationalization of SMEs and market orientation

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