Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry
Author:
Affiliation:
1. Universidad de Málaga, Málaga, Spain
Funder
Universidad de Málaga
Publisher
SAGE Publications
Subject
Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/2329488419832964
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