New Avenues for Framing Research

Abstract

In this article, the author reviews the studies in this special issue of the American Behavioral Scientist. It is a strong collection of articles reporting findings from an integrated project that looks at frame building, frames, and effects of frames. The project is part of an exciting large-scale Swiss research program on democracy, NCCR. The author reflects not only on the contents of the issue but also on the framing concept in political communication research more generally. He offers suggestions for conceptual clarity and makes three recommendations about future framing research. They pertain to (a) the types of frames that framing researchers look at, (b) the dynamics of framing effects, and (c) advances in research designs in framing research.