One Label Doesn’t Fit All: Self-Labeling Practices Within the Chinese Immigrant Community in Canada

Abstract

Ethnic minority populations, such as the Chinese and other racial minority communities, have traditionally been the targets of physical and social harassment. The onset of the Coronavirus (COVID-19) pandemic has reignited the racism, violence, and xenophobia faced by individuals of Chinese descent across North America. As a result, there is now a spotlight on the Chinese immigrant experience and the capacity for these individuals to authentically communicate and present their identities, specifically through the use of self-labels. In a mixed-methods investigation, we assessed the preferred self-labels among a sample of the Chinese population in Canada and sought to uncover the meanings imbued in the labels they use to describe themselves across different contexts. In addition, the relationships between label preferences and measures of ethnic identity and language were examined. Although bicultural labels (e.g., Chinese Canadian, Canadian Chinese, Hong Kong Canadian, etc.) were the most preferred, there was a variety of labels used, suggesting a more complex meaning in the choice of self-labels. Implications for identity and self-categorization are discussed.