PREDICTING MESSAGE EFFECT IN WRITTEN BUSINESS COMMUNICATIONS: The Need for Theoretical Formulations-Reference-Cited by-同舟云学术

PREDICTING MESSAGE EFFECT IN WRITTEN BUSINESS COMMUNICATIONS: The Need for Theoretical Formulations

Published:1971-01 Issue:2 Volume:8 Page:27-33
ISSN:0886-7216
Container-title:The ABCA Journal of Business Communication
language:en
Short-container-title:The ABCA Journal of Business Communication

Author:

Almaney Adnan¹

Affiliation:

1. DePaul University, Chicago

Abstract

The business communicator's ability to elicit a certain response from the receiver is intimately connected with his ability to predict reliably the effect of the encoded message. Such prediction requires theoretical formulations to explain the interaction or causal associations among the components of the communication process.

Publisher

SAGE Publications

Link

http://journals.sagepub.com/doi/pdf/10.1177/002194367100800203

Reference12 articles.

1. J.H. Menning and C.W. Wilkinson, Communicating Through Letters and Reports, 4th ed. Homewood, Illinois, Richard D. Irwin , 1967, p. 3.

2. Wilbur Schramm, The Process and Effect of Mass Communication, Urbana, University of Illinois Press, 1965, p. 12.

3. F.L. Whitney, The Elements of Research, 3rd ed. New York, Prentice-Hall, 1950, p. 19.

4. M.R. Cohen, Reason and Nature: An Essay on the Meaning of Scientific Method, New York, Free Press, 1964, p. 83.

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