Reading Lasswell's Model of Communication Backward: Three Scholarly Misconceptions
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15205436.2015.1063666
Reference74 articles.
1. PREDICTING MESSAGE EFFECT IN WRITTEN BUSINESS COMMUNICATIONS: The Need for Theoretical Formulations
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3. Essentials of Mass Communication Theory
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