The Rationality of Everyday Behavior

Abstract

This article argues that Alfred Schütz, one of the founders of the interpretative paradigm in sociology, developed a theory of action whose basic structure is compatible with subjective expected utility theory (i.e., a specific variant of rational choice theory. Alfred Schütz's view with respect to the characteristics of everyday action—the individual orientation toward routines and structures of relevance—is modeled in terms of subjective expected utility theory. In this perspective, these characteristics appear as the result of an action-preceding rational choice in the process of the cognition of situations, under the conditions of bounded rationality.