Movies and the Enchanted Mind

Abstract

The outcome of an empirical audience study in Sweden, including questionnaires, focus groups and 10 in-depth individual interviews discussing favourite films, supports claims about viewers as active and playful (cf. Frampton, 2006; Hoover, 2006; Plantinga, 2009). The soft side of mediatization processes is illustrated showing young adults experiencing enchantment through films (Jerslev, 2006; Klinger, 2008; Oliver and Hartmann, 2010; Partridge, 2008). The outcome is in line with a growing number of empirical case studies which support conclusions that both thinking and behaviour are affected by film watching (Axelson, 2014; Marsh, 2007; Oliver and Hartmann, 2010; Suckfüll, 2010). The results of the interviews exploring specific scenes of idiosyncratic relevance support theories about fiction films as important sources for moral and spiritual reflection (Lynch, 2007; Partridge, 2004; Plantinga, 2009; Zillman, 2005). The concept of ‘thick viewing’ is proposed for capturing these moments of film experience when profound and enchanted emotional interpretations take place.