Moderatism or Polarization? Representation of Advocacy Groups’ Ideology in Newspapers

Author:

McCluskey Michael1,Kim Young Mie2

Affiliation:

1. Ohio State University, Columbus, OH, USA

2. University of Wisconsin–Madison, Madison, WI, USA

Abstract

Scholars and commentators argue that the United States has become politically polarized in recent years, with news content itself favoring polarized views. If true, this represents a radical shift from Gans’s enduring news value of moderatism. By examining 208 advocacy groups’ ideology and their representation in 118 newspapers, this study revisits Gans’s moderatism argument and investigates polarization in news content. Analysis demonstrates that moderate groups had less prominence within articles, with no differences in tone. Polarization may offer a higher news value by presenting inherent conflict and a means for journalistic balance.

Publisher

SAGE Publications

Subject

Communication

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