How Source Affects Response to Public Service Advertising-Reference-Cited by-同舟云学术

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How Source Affects Response to Public Service Advertising

Published:1978-12 Issue:4 Volume:55 Page:716-720
ISSN:0022-5533
Container-title:Journalism Quarterly
language:en
Short-container-title:Journalism Quarterly

Author:

Lynn Jerry R.¹,Wyatt Robert O.²,Gaines Janet³,Pearce Robert⁴,Bergh Bruce Vanden⁵

Affiliation:

1. Professor of Journalism, The University of Tennessee-Knoxville.

2. English and Journalism, The University of Tennessee-Nashville.

3. Communications at The University of Tennessee-Knoxville.

4. Advertising, Middle Tennessee State University.

5. Advertising at Michigan State.

Abstract

Advertising Council produces highest evaluation but lowest behavioral response of three sources used for PSAs

Publisher

SAGE Publications

Link

http://journals.sagepub.com/doi/pdf/10.1177/107769907805500409

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Chapter 10: Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment;Communication Yearbook;2003-01

2. Cause-Related Marketing Ads in the Light of Negative News;Journalism & Mass Communication Quarterly;2002-12

3. Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising;Journal of Advertising;1996-06

4. Educating young adults about HIV and AIDS.The impact of direct response television public service advertising;Journal of Direct Marketing;1993

5. An Economic Perspective on the Information Content of Magazine Advertisements;International Journal of Advertising;1988-01

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