Educating young adults about HIV and AIDS.The impact of direct response television public service advertising-Reference-Cited by-同舟云学术

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Educating young adults about HIV and AIDS.The impact of direct response television public service advertising

Published:1993 Issue:1 Volume:7 Page:31-41
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Nowak Glen J.,Jorgensen Cynthia,Salmon Charles T.,Jason Janine

Publisher

Wiley

Subject

General Medicine

Reference42 articles.

1. (1991), “Safer Sex,” Newsweek (December 9).

2. Advertising Research Foundation (1991), Establishing Accountability: A Strategic Research Approach to Measuring Advertising Effectiveness, New York.

3. Aids education: The boomerang effect

4. Changing aids‐ and fertility‐related behavior: The effectiveness of sexual education

5. (1977), Social Learning Theory, Englewood Cliffs, NJ: Prentice-Hall.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications;Journal of Public Policy & Marketing;1994-03

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