Soap Operas as a Matchmaker-Reference-Cited by-同舟云学术

Soap Operas as a Matchmaker

Published:2013-04-18 Issue:2 Volume:90 Page:308-330
ISSN:1077-6990
Container-title:Journalism & Mass Communication Quarterly
language:en
Short-container-title:Journalism & Mass Communication Quarterly

Author:

Vu Hong Tien¹,Lee Tien-Tsung²

Affiliation:

1. University of Texas at Austin, Austin, TX, USA

2. University of Kansas, Lawrence, KS, USA

Abstract

This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real-world implications.

Publisher

SAGE Publications

Subject

Communication

Link

http://journals.sagepub.com/doi/pdf/10.1177/1077699013482912

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