Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives-Reference-Cited by-同舟云学术

Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives

Published:2004-12 Issue:3 Volume:26 Page:226-235
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Ponder Nicole¹,Beatty Sharon E.²,Foxx William³

Affiliation:

1. Department of Marketing, Quantitative Analysis, and Business Law, College of Business and Industry, Mississippi State University, P.O. Box 9582, Mississippi State, MS 39762,

2. Department of Management and Marketing, Culverhouse College of Commerce and Business Administration, University of Alabama, 105 Alston Hall, P.O. Box 870225, Tuscaloosa, AL 35487-0225,

3. Marketing Department, School of Business, Auburn University Montgomery, Room 319E Business Building, Montgomery, AL 36124,

Abstract

Current and emerging issues concerning the written comprehensive exam process are addressed. Both the purpose and structure of this exam are considered. Survey results are presented that describe the purposes of the exam from the perspective of doctoral coordinators. Also included is a description of how marketing departments are currently administering these exams. The movement to nontraditional exam structures is documented, and a description of several of these nontraditional approaches is provided. The authors conclude with a discussion of comprehensive exam issues and provide a recommendation for ongoing assessments of exam choices based on specific program objectives.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/0273475304268778

Reference31 articles.

1. Developing, Disseminating, and Utilizing Marketing Knowledge

2. Challenges and Prospects Facing Doctoral Education in Marketing

3. Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students

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