Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students-Reference-Cited by-同舟云学术

Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students

Published:1989-12 Issue:3 Volume:11 Page:2-6
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Berry Leonard L.¹

Affiliation:

1. Center for Retailing Studies, Department of Marketing, Texas A&M University

Abstract

Marketing Ph.D. students need to know more than the literature and research methods of the discipline; they also need to know how the discipline works. This article discusses a doctoral course that facilitates the transition from doctoral student to assistant professor.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347538901100302

Reference5 articles.

1. Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing

2. Values in the Principles Course: Are We Socially Responsible to Our Students?

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