Affiliation:
1. School of Business Administration at the University of Missouri at St. Louis.
Abstract
The large-scale simulation is an exciting new educational technology that is well-suited for use in the capstone marketing course. Large-scale simulation is the first type of simulation to take up virtually an entire semester course. This article discusses the pros and cons of large-scale simulation for instructors wishing to learn more about it.
Cited by
16 articles.
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