1. Large-Scale Simulation in Marketing Education
2. Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments
3. Barr, T.F. and McNeilly, K.M. (2002), “The value of students' classroom experiences from the eyes of the recruiter: information, implications and recommendations for marketing educators”,Journal of Marketing Education, Vol. 22 No. 2, pp. 168‐73.
4. Introduction to the Special Issue: Empirical Generalizations in Marketing
5. Borden, N.H. (1964), “The concept of the marketing mix”,Journal of Advertising Research, Vol. 4 No. 3, pp. 2‐7.