Enhancing Learning in Consumer Behavior by Incorporating Course Material into Radio Scripts-Reference-Cited by-同舟云学术

Enhancing Learning in Consumer Behavior by Incorporating Course Material into Radio Scripts

Published:1994-04 Issue:1 Volume:16 Page:59-65
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Olsen G. Douglas¹

Affiliation:

1. University of Calgary in Alberta, Canada.

Abstract

This article describes an innovative, instructional method for consumer behavior in which students, within groups, incorporate course material into a radio script. Benefits, limitations, and implementation issues are examined, and empirical research is provided suggesting that this method of learning performs well on a wide range of educational criteria.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539401600107

Reference14 articles.

1. Student Attitudes toward Marketing Mix Activities in the Large Class Environment

2. Retail Location Decision Making Using a Market Potential Approach: A Group Project

3. The Project Approach to Teaching the Capstone Marketing Course

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