The Project Approach to Teaching the Capstone Marketing Course-Reference-Cited by-同舟云学术

The Project Approach to Teaching the Capstone Marketing Course

Published:1990-08 Issue:2 Volume:12 Page:37-48
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Haas Robert W.¹,Wotruba Thomas R.¹

Affiliation:

1. San Diego State University, San Diego, California.

Abstract

The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed, and a detailed example of a project involving building a marketing plan for a client organization is provided.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539001200206

Reference9 articles.

1. Using Corporate Sponsored Marketing Management Projects

2. Client-Sponsored Projects: Bridging the Gap between Theory and Practice

3. Class Projects as a Form of Instruction

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