Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts-Reference-Cited by-同舟云学术

Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts

Published:1990-12 Issue:3 Volume:12 Page:22-29
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Stock James R.¹,Hughes Marie Adele²,Wahl Lisa Portwood²

Affiliation:

1. Department of Marketing, University of South Florida, Tampa, Florida.

2. Instructional Services Center, University of Oklahoma.

Abstract

An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a firm's distribution activities. Students were better able to learn distribution concepts with a videotape project than with a more traditional written report.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539001200304

Reference7 articles.

1. Increasing Student Involvement in the Learning Process through Debate on Controversial Topics

2. "Chips": A Strategic Distribution Game

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