A Critical Review of the Literature for Sales Educators-Reference-Cited by-同舟云学术

A Critical Review of the Literature for Sales Educators

Published:2013-02-28 Issue:1 Volume:35 Page:68-78
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Cummins Shannon¹,Peltier James W.¹,Erffmeyer Robert²,Whalen Joel³

Affiliation:

1. University of Wisconsin–Whitewater, Whitewater, WI, USA

2. University of Wisconsin–Eau Claire, Eau Claire, WI, USA

3. DePaul University, Chicago, IL, USA

Abstract

The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical areas.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/0273475313481157

Reference88 articles.

1. The Scholarship of Teaching in Sales Education

2. Pareto Optimality in Negotiation: A Classroom Exercise for Achieving Active Learning

3. The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses

4. Integrating Marketing Courses to Enhance Team-Based Experiential Learning

5. RETRACTED: Teaching Sales and Negotiation with Combining Computer-Based Simulation and Case Discussions

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