RETRACTED: Teaching Sales and Negotiation with Combining Computer-Based Simulation and Case Discussions
Author:
Affiliation:
1. a NEGOCIA Business School, Paris, France
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008200202
Reference37 articles.
1. Integrating Marketing Courses to Enhance Team-Based Experiential Learning;L. Bobbitt;Journal of Marketing Education,2000
2. Sales Training for Students: An Experiential Approach;Joseph Chapman;Marketing Education Review,1991
3. The Pedagogy and Efficacy of Using a Sales Management Simulation: The MARS Salesforce Management Simulation Experience;Robert Cook,2004
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