An Analysis of the Source of Articles in the "Journal of Marketing Education" Since its Founding in 1979-Reference-Cited by-同舟云学术

An Analysis of the Source of Articles in the "Journal of Marketing Education" Since its Founding in 1979

Published:1986-08 Issue:2 Volume:8 Page:71-74
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Clark Gary L.¹,Hanna Nessim¹

Affiliation:

1. Department of Marketing, Northern Illinois University, DeKalb, Illinois.

Abstract

The historical publishing pattern in the JME is examined in terms of the characteristics of the contributing authors. Nearly one-half of the 146 articles appearing in the JME since its inception in 1979 have been written by a single author. Results indicate that publication in the JME represents a significant scholarly achievement.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347538600800211

Reference12 articles.

1. Productivity Ratings of Institutions Based on Publication in Eight Marketing Journals: 1983-1984

2. Evaluating Journal Publications of Marketing Professors: A Second Look

3. A note on institutional contributions to the accounting literature

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