1. John W. Henke, Jr. is Associate Professor of Marketing, School of Business Administration, Oakland University, Rochester, Michigan. William B. Locander is Distinguished Professor of Marketing, Department of Marketing and Transportation, College of Business Administration, The University of Tennessee, Knoxville, Tennessee. John T. Mentzer is Professor of Marketing, College of Business, Virginia Polytechnic Institute and State University, Blacksburg, Virginia. George Nastas III is Assistant Professor of...