Advertising Students’ Perceptions of Skills and Attributes for Future Employment
Author:
Affiliation:
1. University of Technology, Sydney
Publisher
SAGE Publications
Subject
Marketing,Communication,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/109804820901300205
Reference24 articles.
1. Competencies of Undergraduate Business Students
2. The Manager's View of Management Education and Training
3. A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
4. Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. International Advertising Education;The Handbook of International Advertising Research;2014-01-24
2. The Current Status of Digital Media Education in Advertising and Other Communication Disciplines;Journal of Advertising Education;2012-11
3. Teaching Students how to Create Viral Advertising/Marketing: A Case Study;Journal of Advertising Education;2012-05
4. Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise;Journal of Advertising Education;2011-05
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