Affiliation:
1. Department of Marketing, Southern Illinois University, Carbondale, Illinois.
Abstract
Marketing education research articles over 13 years were analyzed to discover future publication opportunities. A framework is presented within three marketing domains: program inputs, design/delivery, and outputs. Previous research shows a production orientation (program design/delivery). A marketing concept approach (program inputs and outputs) is recommended for future efforts.
Cited by
1 articles.
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