Toward a Professional Marketing Education

Author:

Berdine W.R.,Hopkins Patricia M.

Abstract

This paper illustrates four approaches to providing a pro fessional marketing education: academic specialization, con tent relevance, student membership in professional organiza tions, and career planning. Academic specialization is a career-track individualized program in one of the following areas: advertising, inter national marketing, marketing to professional buyers, market ing research, retail management, or transportation and dis tribution management, Content relevance is achieved using cases and the creation of a marketing plan. Other opportunities for relevance include the Small Business Institute Program, consulting with business executives, and work experience. Each student completes a career-plan project and a seminar to develop behavioral skills to enhance the process of find ing employment.

Publisher

SAGE Publications

Subject

Marketing,Education

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The Journal of Marketing Education;Journal of Marketing Education;2012-10-03

2. The Decision-Making Process Underlying Curriculum Revision;Journal of Marketing Education;1991-12

3. Promoting the Marketing Major and Marketing Careers to College Students: A Framework;Journal of Education for Business;1991-06

4. Expanding Publication Opportunities in Marketing Education Research;Journal of Marketing Education;1989-08

5. Marketing Curriculum Development: Model and Application;Journal of Marketing Education;1984-04

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