Tips from Top Advertising Executives: Implications for Advertising Education-Reference-Cited by-同舟云学术

Tips from Top Advertising Executives: Implications for Advertising Education

Published:1990-04 Issue:1 Volume:12 Page:52-58
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Ducoffe Robert H.¹,Ducoffe Sandra J.²

Affiliation:

1. Michigan State University.

2. Department of Advertising at Michigan State University, East Lansing, Michigan.

Abstract

As advertising degrees continue to grow in popularity, harmonizing the objectives of advertising educators with those of practitioners will grow in importance. A survey of top agency executives focused on two issues: factors contributing to their success and advice to students beginning their own careers. Implications for advertising educators are drawn.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539001200108

Reference15 articles.

1. Top Agency Executives' Attitudes toward Academic Preparation for Careers in the Advertising Profession in 1975

2. Bringing Reality to the Introductory Marketing Student

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