Top Agency Executives' Attitudes toward Academic Preparation for Careers in the Advertising Profession in 1975-Reference-Cited by-同舟云学术

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Top Agency Executives' Attitudes toward Academic Preparation for Careers in the Advertising Profession in 1975

Published:1975-12 Issue:4 Volume:4 Page:9-14
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Gifford John B.,Maggard John P.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference5 articles.

1. Crichton, John. “Advertising – A Major Influence in Economic Growth,”. AA/1AA World Advertising Conference. London, England. June.

2. Crichton, John. 1968. “The Role of Advertising Education.”. Symposium Honoring C. H. Sandage. May1968, Urbana, Illinois.

3. Advertising Education is Alive and Well!

4. College Recruitment — 1974

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