Effective Pedagogy for Student-Team Projects-Reference-Cited by-同舟云学术

Effective Pedagogy for Student-Team Projects

Published:1997-08 Issue:2 Volume:19 Page:26-42
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Batra Madan M.¹,Walvoord Barbara E.²,Krishnan Krish S.¹

Affiliation:

1. Department of Marketing of the Eberly College of Business at Indiana University of Pennsylvania in Indiana, Pennsylvania.

2. Department of Wrting Across Curriculum at the University of Cincinnati in Ohio.

Abstract

Two pedagogical tools—the instructor's response to an initial draft of student-team projects and the group-project outline—are shown to be useful for enhancing the quality of term-long team projects in a marketing class. Findings are based upon students' assessment of the effectiveness of numerous pedagogical tools. Suggestions are offered for supervising student teams.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539701900204

Reference21 articles.

1. Collaborating the Course

2. An Assessment System for Collaborative-Writing Groups: Theory and Empirical Evaluation

3. Beyond the Group Project

4. Developing a Curriculum to Enhance Teaching of Relationship Marketing

5. A Model of Social Loafing in Real Work Groups

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