Women With Mandarin Accent in the Canadian English-Speaking Hiring Context: Can Evaluations of Warmth Undermine Gender Equity?

Author:

Hideg Ivona1ORCID,Hancock Samantha2,Shen Winny1ORCID

Affiliation:

1. Schulich School of Business, York University, Toronto, ON, Canada

2. DAN Department of Management & Organizational Studies, Western University, London, Canada

Abstract

Although many workers speak with a non-native English accent, our understanding of this phenomenon is limited because prior work predominantly focused on men. This overlooks whether the biases women experience due to their accent manifests differently. To address this omission, we use an intersectional lens to examine how non-native accents associated with more gender-traditional countries may affect women's hiring outcomes. We argue that the bias women with these accents face is subtle due to an association of non-native (vs. native) accents with perceptions of women's warmth (whereas there are no such effects for men) and consequently higher perceptions of hireability. Yet we posit that the indirect effect on hireability occurs within feminine, but not masculine, industries, which ultimately undermines equity by pushing women with these non-native accents into lower pay and prestige occupations. We found support for our hypotheses in three vignette-based experiments conducted in Canada using a Mandarin accent. Managers and decision-makers need to be aware of the insidious bias women with these non-native accents experience because it may not be immediately apparent that an association of accent with higher ratings of warmth may undermine women at work. Additional online materials for this article are available on PWQ's website at https://journals.sagepub.com/doi/suppl/10.1177/03616843231165475

Funder

the Social Sciences and Humanities Research Council of Canada

Publisher

SAGE Publications

Subject

General Psychology,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Gender Studies

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