Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India-Reference-Cited by-同舟云学术

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Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India

Published:2019-06 Issue:3 Volume:20 Page:813-825
ISSN:0972-1509
Container-title:Global Business Review
language:en
Short-container-title:Global Business Review

Author:

Chakraborty Uttam¹,Bhat Savita²

Affiliation:

1. Assistant Professor, Symbiosis Institute of Business Management (SIBM), Symbiosis International (Deemed University) Pune, Maharashtra, India.

2. Assistant Professor, School of Management, National Institute of Technology Karnataka (NITK), Surathkal, Karnataka, India.

Publisher

SAGE Publications

Subject

Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/0972150919837093

Reference39 articles.

1. Finding disseminators via electronic word of mouth message for effective marketing communications

2. Some psychological motivations for fashion opinion leadership and fashion opinion seeking

3. Conceptualising electronic word of mouth activity

4. Status consumption and role-relaxed consumption: A tale of two retail consumers

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