Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur-Reference-Cited by-同舟云学术

Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur

Published:2005-12 Issue:4 Volume:20 Page:71-96
ISSN:0767-3701
Container-title:Recherche et Applications en Marketing (French Edition)
language:en
Short-container-title:Recherche et Applications en Marketing (French Edition)

Author:

Donada Carole¹,Nogatchewsky Gwenaëlle²

Affiliation:

1. Professeur associé Groupe ESSEC

2. Maître de conférences DRM-CREFIGE — CNRS UMR 7088 Université Paris Dauphine

Abstract

Cet article propose une synthèse des recherches empiriques en marketing sur la performance des relations client-fournisseur depuis vingt ans. Les auteurs mettent en perspective les modèles théoriques de ces recherches et analysent leurs résultats selon quatre dimensions de la performance: la performance économique, la coopération harmonieuse, la satisfaction et l'évolution de la relation. L'analyse révèle la prédominance des variables relationnelles et leur influence positive sur la performance des relations client-fournisseur.

Publisher

SAGE Publications

Subject

Industrial and Manufacturing Engineering,Polymers and Plastics,History,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/076737010502000404

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