Affiliation:
1. Louisiana Tech University and University of Limerick, Ruston, LA, USA
Abstract
The usability of items is connected to cognition, or how the brain processes information. Many of the related processes occur subconsciously and are guided by the mental models individuals have created based on their experiences. The better communication professional and communication students understand such dynamics, the more effectively they can create usable content for an audience. This article presents an approach, the Actualization, Recognition, Categorization, Operationalization (ARCO) method, for identifying the mental models that influence usability expectations. Individuals can use the results of this process to create content that better addresses an audience’s usability expectations.
Funder
Eunice C. Williamson Endowment in Technical Communication
Cited by
1 articles.
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