Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior-Reference-Cited by-同舟云学术

Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior

Published:1986-01 Issue:1 Volume:5 Page:171-184
ISSN:0748-6766
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Hoy Mariea Grubbs¹,Young Clifford E.¹,Mowen John C.¹

Affiliation:

1. Department of Marketing at the College of Business Administration, Oklahoma State University, Stillwater, Oklahoma 74078.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391568600500112

Reference30 articles.

1. BlattJoan, SpencerLyle, and WardScott (1972). “A Cognitive-Developmental Study of Children's Reaction to Television Advertising,” in Television and Social Behavior 4, RubensteinEli A., ComstockGeorge A., and MurrayJohn P., eds. Washington, D.C.: Government Printing Office, 452–67.

2. Recognition, Reconstruction, and Recall of Narrative Sequences by Preoperational Children

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