Affiliation:
1. University of Illinois at Urbana-Champaign.
Abstract
Increasing deregulation will force attention upon the problems of achieving consumer satisfaction in industries that are not regulated. This article examines the problems of regulating performance in a public service domain of growing interest to marketers — health care. Hirschman's concept of loose monopolies is found to be useful in explaining existing control problems in medical practice and in pointing the way for near-term improvements.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
20 articles.
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