Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors-Reference-Cited by-同舟云学术

Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors

Published:1992-09 Issue:2 Volume:11 Page:79-89
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Berger Ida E.¹,Corbin Ruth M.²

Affiliation:

1. Assistant Professor of Marketing at the Faculty of Management, University of Toronto.

2. Executive Vice-President of The Angus Reid Group, Toronto, Ontario.

Abstract

The authors use a 1989 environmental opinion poll of the Canadian population to examine the influence of perceived consumer effectiveness (PCE) and faith in the efficacy of others (FIO) on the relationship between environmental attitudes and consumer behaviors. The results indicate that PCE moderates both the strength and form of the attitude–personal consumer behavior relationship while FIO moderates the strength and form of the attitude–support for regulatory action relationship. Implications of these results for consumer researchers, marketing managers, and policymakers are outlined.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391569201100208

Reference39 articles.

1. Attitude-behavior relations: A theoretical analysis and review of empirical research.

2. Self-Perception Based Strategies for Stimulating Energy Conservation

3. Socially Responsible Consumers: Profile and Implications for Public Policy

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